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Saturday, February 19, 2011

SEO Ethics and Legality

PageRank system, although applying a complex algorithm, later also no longer fully able to deal with tricks and manipulation.
A number of webmasters and SEO practitioners have developed several methods that take advantage of how the PageRank of web pages for their clients are at the first rank search results.
Google has officially banned the use of some illegal techniques such as link farming, doorway pages, keyword stuffing, and auto-generated pages or scraper pages. Site or SEO services that remain menggunakanannya danger will be removed from the search index.
The threat of Google and other search engines rather than just snapping. Some companies SEO services and their clients who do not heed the ban was to receive a serious penalty for their illegal acts.
In 2005, Matt Cutts of Google says that the URL of an SEO firm called Traffic Power and their clients have been removed from Google index for using illegal SEO techniques.
Another famous case was when Google in February 2006 to remove the company's web site BMW and Ricoh Germany from the list because of proven SEO methods are manipulative. BMW and Ricoh immediately apologized to Google and improve their sites.
Google then re-enter their web site into the search index. But the scandal still leaves a bad image and embarrassing for both companies.
Under the official guide the search engines, SEO is not illegal technique along the process follow the ethics and rules.
This is to ensure each website to obtain equal opportunity in the search, and ranking is done by an objective, where the greatest role in determining the ranking of a web page is the quality and benefits for Internet users.

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