SEO Ethics and Legality

PageRank system, although applying a complex algorithm, later also no longer fully able to deal with tricks and manipulation.
A number of webmasters and SEO practitioners have developed several methods that take advantage of how the PageRank of web pages for their clients are at the first rank search results.
Google has officially banned the use of some illegal techniques such as link farming, doorway pages, keyword stuffing, and auto-generated pages or scraper pages. Site or SEO services that remain menggunakanannya danger will be removed from the search index.
The threat of Google and other search engines rather than just snapping. Some companies SEO services and their clients who do not heed the ban was to receive a serious penalty for their illegal acts.
In 2005, Matt Cutts of Google says that the URL of an SEO firm called Traffic Power and their clients have been removed from Google index for using illegal SEO techniques.
Another famous case was when Google in February 2006 to remove the company's web site BMW and Ricoh Germany from the list because of proven SEO methods are manipulative. BMW and Ricoh immediately apologized to Google and improve their sites.
Google then re-enter their web site into the search index. But the scandal still leaves a bad image and embarrassing for both companies.
Under the official guide the search engines, SEO is not illegal technique along the process follow the ethics and rules.
This is to ensure each website to obtain equal opportunity in the search, and ranking is done by an objective, where the greatest role in determining the ranking of a web page is the quality and benefits for Internet users.

What is SEO

Search Engine Optimization, commonly abbreviated as SEO.

Search engine optimization (English:) is a series of processes are carried out systematically in order to increase the volume and quality of traffic through search engines to visit certain web sites by utilizing the mechanism of action or the search engine algorithms. The goal of SEO is to place a website on top position, or at least the first page of search results based on certain keywords that are targeted. Logically, a web site which occupies the top position on search results has a better chance to get traffic.

In line with the growing utilization of Internet network as a media business, the need for SEO is also increasing. In the top position of search results will increase the chances of a web-based marketing firm to get new customers. This opportunity is utilized a number of parties to offer search engine optimization services for companies that have a base of business on the internet.

What to Avoid In SEO

If you want your website successfully climbed the top search engines you should be more careful in choosing a technique to enhance or add advanced functionality to your website. Some of the technologies that are often used for this purpose it becomes a problem of the Search Engine Optimization (SEO).
Here are some web technology development that is often used but should be avoided because memmiliki negative influence from the SEO aspect.
AJAX
AJAX is an advanced web development technologies to build an interactive website. Using AJAX technology we could include data on the web page is displayed so that visitors could interact more smoothly with the web page as response to what the visitors of the website (eg navigation, sorting or filtering data, etc..) Does not involve a data connection with the server again .
The problem is the AJAX-based web search engines make it difficult to read the content of the website so that disrupt our efforts on online marketing. One solution that may be applied is to continue to provide the HTML content that can be read easily by search engines.
Flash
Animation spectacular website that can be created with Flash technology also can be obstacles to search engine rankings. Google and other search engines is difficult to explore the content of the flash so most likely will avoid it. Google can index Flash pages, but by no means crawlernya can read and gather information necessary to the optimum. A number of other search engines did not even read Flash.
Broken Link
Sala once had nothing to do with advanced technology, but many web developers and webmasters are not patient enough to pay attention to this aspect. Make sure the links on all web pages work well. In addition to broken links on the website, we need to avoid broken links search engines, usually because we delete the web pages already indexed by search engines. If we need to remove or replace the web page, use 301 Redirect method.
Password Protection
Maybe your business model restricts access website content only for certain visitors. Portals and porn websites often use this method, where only paying members are allowed to access the website content. Although reasonable from a business side, it is important to remember that search engine crawlers are not members and do not pay so it does not have a username and password to enter. This means that all the password-protected content can not be visited, read, and indexed search engines.
If your business model requires that the content of your website password protected, akalilah by providing certain information accessible to the public, including search engine crawlers.
Frame
For certain cases the use of frames to enhance your website. If you want to visually website visitors do not move when scrolling, you can use the frame to make for only a limited section that moves when visitors make scrolling.
Even so the use of the Frame should be avoided. In principle all the content that resides in the Frame does not read the search engine. Use JavaScript to get the same effect without blocking search engines to read the entire contents of our website.
Image
The text is a very important element for search engines, while drawing on the contrary, it is not important for search engines, but it is important to the casual visitor. Is not there a saying says a picture can represent a thousand words? But the use of images that too much can interfere with search engine crawlers. If the response of our website is too slow because the image load is too heavy, crawler search engines may not read the textual content of our website, or just read a few of them.
So use the image elements wisely. Do not forget to take advantage of certain aspects of picture elements that can make more search-engine-friendly. Besides enriching textual content that can be read search engines, image elements that search-engine-friendly elements of the image also allows a good rank in a special search feature images such as Google Image.

5 SEO Tips For Webmaster

When it comes to search engine optimization (SEO) there is no substitute for good content — interesting stuff people want to read and share via a link. To the search engines finding this content is their top priority and, for the most part, they do a decent job at it.

However, this doesn’t mean that webmasters can forget about SEO. It is critical to not just write good content, but to make sure that it is as easily found as possible by the search engines and that the correct keywords are given weight.

With that in mind, here are five SEO tips every webmaster needs to be aware of and using, otherwise they are putting themselves at a very severe disadvantage.

1. Use Bold and Header Text Wisely
Make sure to include your desired keywords in passages that are bold or within header tags. Though you shouldn’t do this for every instance of a keyword, putting the text in a stronger font once or twice is a direct indication to the search engines which phrases and keywords you find are the most important in the article. That, in turn, will cause the search engines to give them greater weight.
Though you have to be careful not to abuse this technique, careful use of bold and header text can help target your post and help your content rank higher for relevant keywords.

2. Link Often — Externally and Internally
Though the search engines do frown upon excessive linking within a single page, most sites make the mistake of not linking often enough.
Including a few outbound links per post is not just a good way to give and get link love, but also shows that that post is legitimate and is a good central source for information
At least as important, however, is to always include at least one or two links to other posts you’ve written. Not only does this help the search engines find, index and weigh those posts, but it also turns those links to inbound ones when and if the post is picked up by other sites.

3. Include Images and Tag Them Well
Images not only help a post stand out visually, making it much more compelling for visitors who primarily see the site in their RSS reader, but it’s also great for SEO as image searches are a compelling way for new visitors to find your site.
However, to help ensure that your images are indexed correctly, be sure to edit your ALT descriptions and captions to make it clear to the search engines what the photo is about.
Also, you may wish to include the word “image” or “picture” when building your tags as many image searches include those terms, making it something that you may wish to target.

4. Fix Canonical URL Issues
Search engines only want to link to each page once so when a page with the same content appears multiple times in the index they begin to downgrade all but one of the results and, sometimes, penalize entire sites.
One of the most common ways this can happen is through a canonical URL issue that causes www.domain.com and domain.com to both appear in the index, even though they are the same page.
You can easily fix this by editing your htaccess file to redirect one to the other or you can select your preference using Google Webmaster Tools.

5. Set Up a Sitemap
A sitemap is basically a roadmap of your site designed for the search engines to easily crawl and find all of the pages on the site. Search engines like these because it is much easier for them to find the relevant links (easier than crawling your HTML site) and it helps them find pages they might have missed during a regular crawl.
WordPress users will find a slew of plugins to add sitemaps to their site and there are applications and offline tools for other webmasters. Once you’ve created a sitemap and uploaded it, you can list it in your Google Webmaster Tools account and get verification when Google has parsed it and how many links they indexed from it.

Source : http://www.sayeducate.com/

Tips How To Find the Best Keywords

The best 10 SEO Tips contained into this tutorial were created behind years of experimentation and applied application including hundreds of client websites, largely including final results of achieving higher level inside the first page of find engine results. you expect we get these SEO tips valuable. For an in-depth review of anything you understand around find engine optimization, please visit our new Blog Marketing Toolkit website, download our free eBook, or give us a call SEO.

It would be a waste of your time to optimize your website for keywords that are not even being searched for. Even if we do find best placement for a broad keyword that isn't. what maximum consumers are find for, Google will calculate the number of times consumers did not select your listing, and the number of times they returned to the find results to prefer a various website. Trying to beat this calculation is futile and more regularly then not, only a huge waste of time and energy.

Therefore we should invest some resources in finding the top keywords; those that revolve searches in purchases or leads. Buying Sponsored Ads and paying for high end design and usuability is top put to start. However, there are numerous SEO tools and SEO software available on the Internet to help we get the top keywords; maximum of which are offered by the find engines themselves and are finally.

Here is a core principle of the best 10 SEO Tips: once using any SEO device for doing keyword research, start by keeping your searches ambiguous, creating categories, and drilling down to make small clusters (or silos) of keywords. The results will continuously comeback new suggestions and ideas, sometimes surprising ones that we can not have thought of. into the Sponsored Ads, these clusters become your ad groups. including your SEO, they become the directories (or taxonomy) of the content you'll. want to have on your website
Behavioral-targeting and using Long Tail Keywords are an excellent way to find higher level rapidly for keywords that generate sales, and will have durability to them into the find results. Poor keyword examples would be: kindle, nike shoes, roommate new york. 

Regards,
Muliardy Banun

Tips How To Keyword Research

Keyword research is probably one of the most important steps you will take when you start your on site optimization for your website. Keyword research when done right can have your website operating like a well oiled inbound marketing machine. When done incorrectly it could cause you to miss out on very valuable web traffic leading to a loss in sales and revenues. In this post, I will recommend several helpful tips that could help you research relevant keywords to optimize every page of your website, after you have written your content.

Here are some keyword research tips to help you isolate only the cream of the crop keywords:

1. Thesaurus – A major point in keyword research is the ability to find a variety of keywords that your audience might use in order to find the same exact thing. A thesaurus can help you eliminate the guessing game from sitting there and trying to come up with variations of a certain keyword in your head. Don’t guess just use an online thesaurus and cut through the frustration.

2. Competitors – Take a look at your competition and see what they are doing and what keywords they might be targeting to give you a starting point if you feel stuck in any way. I never recommend anyone copying someone else’s approach but you can look at keywords to get a better understanding of what your audience and competition is using on the internet to attract attention.

3. Keyword Research Tools – Always use a keyword research tool, such as Keyword Discovery. Don’t ever assume you already know all your industry keywords because you have been working in a specific industry for some time. Chances are there are many long tail keywords in your industry that are being used on a daily basis that you are unaware of. Some of these long tailed keywords could be great for conversions because typically the end user knows exactly what they are looking for.

4. Be Strategic with your Keyword Research – When you start putting your lists together be realistic. Take a look at who is sitting around in the search results for the keywords you are picking and truly analyze whether you compete against them or not.

Remember that keyword research is going to be the foundation for almost everything you do online as business in the future. Pick the wrong keywords and you will get the wrong web traffic which could cause you to operate at only half capacity.

Source : http://www.searchengineoptimizationjournal.com/

Tips To Show SEO Value

This next post is for fellow SEO consultants, freelancers and SEO service providers. find engine optimization worth arrive into numerous various shapes and sizes it depends on the client and how they will respond to that value. I think hiccups happen and relationships are torn once persons depend on the whole success of their company from a find engine optimization campaign that is around to start. SEO is a seed that once planted needs continual watering into order to grow above the long term. test exploring the worth of SEO into a various fashion.

Analytics

By delineation the process of find engine optimization is not to raise sales despite that is the greatest goal. SEO is supposed to bring more traffic to your site. Whether the horse wants to drink the water is entire other report. seem at your analytics information and take a seem to see if we are receiving any more visitors. seem at all aspects not only the unequaled visitors. seem at entrance keywords and how persons are finding.

Regards, 
Muliardy Banun.

How To Choose The Right Keywords

Choosing keywords is the work that is focused on what people search is not about what the product, article or your item.

For example, people will prefer the Price Hotel ? than a Hotel Murah??, so use the name of the company less in terms of what people search for, from the point of search enggine certainly no problem because both kewyords will be indexed by google. So again, focus on what is generally in demand.

To determine the keywords and find out what is often sought after, you may not get the right keywords if you do that by thinking hard or over coffee. So, better and more quickly and accurately if you use the tools that already exist, there is a link under the keywords tool you can use:
 
inventory.overture.com
With Overture facility you can enter a keyword you will be given the number of keyword searches in recent months. You will also be given an alternative list of relevant keywords and the number of searches for each alternative.

Wordtracker.com
This tool has advantages because it already has a thesaurus, so you will be given keywords commonly used by people in search of things related to keywords you provide. With this you can choose the keywords that are more precise than the keywords you enter.

adwords.google.com
A tool from google is actually made to the advertisers on google adwords. But the toll is very useful to get the best keyword choices, you can also peek how competitive the keywords used by advertisers. In addition, ajax-based tool that is very easy to use to select keywords and you can either export directly into Excel files.

10 Google SEO Ranking Factors

People don’t really understand that there are many different factors that fall into place when determining where a website ranks in the Google search engine results. Some things to keep in mind when you are wondering why your site doesn’t rank well. It is not always just the obvious reasons that are holding it back.

Here is the list of my top 10 of important Google SEO ranking factors to consider:
 
1. Age of Domain: Age of URL is very important. If you just bought your domain a few weeks or even months ago you have a long road ahead of you. The reality is the age of your website helps build trust. If your website has been online for several years, chances are you have an established business.

2. Domain Hosting: Where is your site hosted? Find out through your hosting company what continent or country your site is hosted in. This can often times play a large role in search rankings. Always use a reputable hosting company. If your company is US based then use a hosting company in the United States. Also, I always recommend a dedicated IP when you can. There are virtual dedicated and cloud hosting solutions that are more affordable. Never use the cheapest hosting. The reality is, if you cannot afford hosting you should re-consider the business…I know this is harsh but very true.


3. Your Neighbors: If you have a virtual server, which sites like Godaddy usually are have been known to house hundreds of websites on one server. Make sure that your neighbors on your server are not classified as spam.

4. URL Structure: Make sure your URL structures are very clean. There should not be any random strings of characters at the end of your URL’s. This is part of the onsite search engine optimization process as well.

5. Content: Content is very important. To start make sure you have text on all your important pages, then make sure it is good text consisting of your targeted keywords spread throughout naturally. Simply put, ALWAYS write your content for humans, your website visitors first and NEVER write content for the solo purpose to achieve Google search engine rankings. Chances are the content will not be user focused or provide value to your visitors.

6. Internal Link Structure: Make sure your inner pages are linked correctly. Visitors should have easy made pathways connecting to your other pages from every page of your website. Make sure the code of your website is verified and keep flash and JavaScript to a minimum, if you can. Essentially make sure the site is clean, easy to use and interlinked to help the user experience.

7. Trust: Do you at least have a mailing address listed on your website? You should if you don’t. Google likes to see trust factors on websites so anything you can add that could help build trust for your audience will benefit your rankings. I always recommend having a phone number on each page of your website. Make it easy for people to do business with you, it all starts with establishing trust and that starts with contact information on your website.

8. Keywords: Make sure your website is optimized using your keywords. This means any alt tags for images, meta page information and existing content at the very least of things. Remember to naturally optimize your website based on the content of each page of your website.

9. Bounce Rate: Although bounce rate might not seem important if Google sees that nobody hangs out on your website for more than a few seconds before they leave this could be a ranking problem over time. Make changes to get visitors engaged with your website. Simple things, like video, newsletter sign up, call to actions, etc will help improve your bounce rate over time. Make sure you have proper tracking on your website, such as Google analytics.

10. Outbound links: Make sure the websites that you link to are 100% relevant to your business and industry. If you sell animals toys but you are linking to a site that sells shoes that is not very relevant and over time could really impact your rankings. Bottom line is if it makes sense to link to another site, then do so, but remember you could be sending your visitors away from your site.

11. Inbound Links: I know this was a list of my top 10, but I felt I had to mention inbound links. The key here (speaking as a white hat SEO person), don’t buy or exchange links. Market and promote your business online to build visitors to your website over time. If you do, then the relevant links will follow!

Writing by Nick Stamoulis  :  http://www.searchengineoptimizationjournal.com/

10 SEO Facts That Will Blow Your Mind

Search engine optimization is one of those things that has created many different opinions on every single effort that is associated with the practice. Over the years there have been lots of different ideas and feeling surrounding the way people conduct search engine optimization but the reality is that there is more than one way to do.

Here is a list of 10 SEO facts that could blow your mind!

1. It is not invisible: You might not be able to put your hands on it right away but there are ways to physically see and feel movement. A search engine marketing company should be able to identify exactly what it is that they are doing each month. You should be able to physically see the efforts that have been conducted. If they tell you that it is their own secret recipe I would be very wary about this because there is no secret recipe when it comes to search engine marketing.

2. It takes time: Regardless of what you do or how much money you pour into your SEO efforts your rankings are not going to grow over night. Things take time and if you are in a competitive space things might take even longer. You will see some movement fairly soon but cold hard rankings really don’t happen right away. You need to be patient and wait your turn.

3. Trickery does not work: Try to get the idea of performing any trickery on your website out of your head because you could end up just landing yourself a penalty in the search engines. Black hat SEO only creates short winded rankings that never really stick around for the long term.

4. PPC does not help you rankings: If you are wondering if PPC advertising helps your organic rankings at all it doesn’t in any way. Even if you received a penalty on your website you can opt in to Google Adwords and fire of a PPC account.

5. You need millions of links: False, you need good solid one way links pointing to your website that occur naturally. The ones that occur naturally are usually telling the search engines that you are an awesome source of information and for that you will be rewarded…overtime.

6. Pagerank is everything: Another false here. Pagerank was created by Google to give a webpage power. That power does not mean you are going to rank or be successful. All it means is that you have received a high number in your toolbar for that particular page which ultimately really doesn’t mean anything to the outside world.

7. Nobody is partnered with Google: If anyone ever tells you over the phone that they have a direct relationship with Google they are most likely lying to get the business in through the door. Nobody has a relationship with Google and if they tell you they do I would run far away.
8. Buying links is bad: People out there still seem to think it is ok to purchase a link for their website. The search engines have come out repeatedly to let the industry know that buying a link is very frowned upon. Sometimes however you can’t avoid it. For example you want to be in the Business.com directory and that costs $299 per/year. In situations like this it is ok but going through a text broker is not good and should be avoided at all costs.

9. Google analytics gives Google too much info: Who cares if they know how many people clicked on your site? Google doesn’t care and they only use it to strengthen their search tool. If you are worried about them spying don’t be cutting corners on your website and everything will be hunky dory.

10. SEO is one time: SEO is a journey through the valleys and over mountains through the depths of the forests! No seriously it never stops. SEO is something that is constantly moving because it is the process of marketing your business online proactively.
There are many myths and legends about search engine optimization out there but you have to understand that not all of them are true or false. Your best bet is to read through credible sources online that are trusted and educate yourself as much as possible before you enter the world of SEO.

Writing by Nick Stamoulis

Source : http://www.searchengineoptimizationjournal.com/